Message From Kyle Birch
Message From Kyle Birch
Published December 2011
Dear GM Financial Dealers,
It's been just over a year since GM Financial became part of the GM family following
GM's acquisition of AmeriCredit in October 2010. And, what a year it's been! A new name and expanded
product offerings have proven to be quite successful for GM Financial and GM dealers throughout North America.
It's appropriate that the upcoming 2012 National Automobile Dealers Association
convention theme is "Leading the Way," because that's exactly what GM Financial intends to
do. As you'll read in this issue of Dealer Insider, we've maintained strong operating trends in
2011 and made significant progress in our efforts to provide GM dealers and customers with more financing
options – all of which have paved the way for our successful future together.
Our U.S. subprime loan product and our Canadian lease product helped increase GM's
market penetration in each of these financing markets. But, we still have work to do. We are refocused on
developing a competitive full spectrum lease product in the U.S. Our goal is to increase the prime leasing
appetite with consumers and spur more competition among lenders on targeted vehicles such as the Malibu, Cruz,
Equinox and others. Both GM Financial and GM dealers should take advantage of our parent company's
subvented dollars on lease programs to attract more near prime and subprime business. We won't leave you
in the dark about leasing – be sure to read the article about our leasing workshops that offers face-to-face
training with your staff to help you become lease experts, and meet Marilyn Taylor who leads that program.
In Canada, where our lease program is gaining traction among GM dealers and customers, we
anticipate seeing continued growth as GM's lease penetration in Canada migrates toward industry levels,
which are in the 15-20% range.
Looking ahead to exciting things coming in 2012, as GM Financial strives to provide GM dealers
and consumers with additional financing options, we are on track with the development of our commercial lending
platform, which will provide various financing programs to support your business needs. From inventory financing
and insurance to real estate and construction loans, you'll be able to custom select programs that fit your
Please plan to stop by our N.A.D.A. booth in February 2012 to visit with us about how we can
help support you and your dealership. We look forward to seeing you there! Until then, on behalf of the entire GM
Financial team, we wish you a very happy and prosperous holiday season.
As always, for more information about GM Financial and our products please email our Dealer
Services Team at DealerRelations@gmfinancial.com.
EVP Dealer Services