Meet DRM Erynn Real
Meet DRM Erynn Real
Published November 14, 2012
Toronto Dealer Relationship Manager (DRM) Erynn Real has only been with GM Financial
for a year, but she's already shown she has what it takes to get the job done. Recently, Real played
an instrumental role as GM Financial introduced a new nonprime retail program for GM dealers in Canada,
and she's already hard at work helping get deals done.
When the nonprime retail program launched Aug. 1, Real worked as a go-between for the company and dealers,
helping introduce the program and establishing it as a very viable option for nonprime customers. "GM
Financial's launch of the retail non-prime program has provided the GM dealers across Canada with a
competitive advantage," she said. "Our subvention program provides GM customers with the best
non-prime rates available in the market place. With 3.5 million Canadians falling into the nonprime segment,
this is a huge opportunity to increase the closing rate of this potential business that is already walking
through the door, as well as great tool to help drive additional traffic."
Real says one of the biggest advantages to the program are the callbacks to dealers.
"These callbacks are very helpful, because they give us a chance to provide alternate solutions,
collaboration and service elements to our dealers," she said. In fact, during a recent visit with a
dealer, the dealer's phone rang and her first reaction was to ignore it and continue talking to Real.
"I advised her to answer the phone, because I knew an application had been sent to our credit center
earlier, and it was probably our team members reaching out to her. Sure enough, when she picked up the phone,
it was our credit center on the other end, and she was pleasantly surprised and very impressed with how
fast we'd gotten back to her."
But Real's dedication and support go beyond her normal DRM duties. On Sept. 17, Real
served as a keynote speaker at Highland Chevrolet Buick GMC Cadillac in Aurora, Ontario, on behalf of
Highland Automotive Professionals. "It was a great event, with the motto being 'get into the
driver's seat with Highland Automotive Professionals.' The focus was to get more exposure to the
public and help spur additional traffic to the store, while helping support the Pediatric Oncology Group
During the event, Real addressed attendees about their options for financing a vehicle,
and helped explain additional options and considerations, such as how the lease process works. "It gave
me the opportunity to speak to consumers about the strength of GM Financial, our acquisition of FinanciaLinx
and why GM is a good choice for auto buyers. It was a great mix of fun and information gathering, and the
dealership received a lot of contacts, both from new and returning customers. At the end of the day,
consumer feedback was positive; they gained a lot of knowledge, and Highland gained a lot of recognition.
It went so well, that the dealership is planning to use the event as a template for future events."
Real got into the automotive business back in 1998, working as a credit analyst for Wells
Fargo (formerly Trans Canada Credit). She eventually worked her way up to manager, then transitioned into
managing credit center operations for Wells Fargo. However, operations shut down in 2008, so she decided to
take a position with Metroland, managing sales representatives for its online automotive advertising division.
Then, in October 2011, she made the move to GM Financial.
"The reputation of GM Financial's senior leadership team was one of the main
drivers that influenced my decision to join the company," Real said. "Since I've joined,
they've been outstanding, and our growth opportunities are clear. I'm very happy to be with this
When she's not helping dealers move metal, she's usually at the hockey arena
watching her 9-year-old son play, or supporting her 7-year-old son with his horseback riding.