Episode 26: Used-Car Captive
10/07/2022 / Dealer Insider
Through all the changes in the past 10 years, one constant for Jessup Auto Plaza has been GMF. As the dealership in Cathedral City, California, celebrates its 10-year anniversary floorplanning with GMF, Dan Jessup, General Manager, reflects on some of the ways GMF is “always there when we need them.”
- “All of my deals go to GMF.”
Dan knows that sending every app to GMF not only helps with overall profitability but gives his managers a reliable source of customer information that they use as a retention tool and to sell more vehicles. “Nobody understands the retention piece better than GMF,” Dan says.
To automatically send all your apps to GMF, turn on preselect in Dealertrack or preferred lender in RouteOne®.
- “We asked GMF to be our used-car captive.”
The strong relationship with GMF helped Jessup Auto Plaza grow its used-car business over the past few years, especially with enhancements to the Dealer Dividends® program. With the added support from GMF as a “used-car captive,” Dan’s used business is thriving and has added stability to their operation.
- “GMF’s goal is to support us, and they are doing that 110%.”
Dan knows that GMF stands “shoulder to shoulder” with GM to implement new programs at the dealership level. Seeing that GM, GMF and his dealership are all working toward the same goals gives Dan confidence and peace of mind.
Talk to your GMF Rep to learn more about the GMF floorplan difference.
Episode 32: Jacquelin Sewell
Jacquelin Sewell, Managing Partner of Sewell Cadillac and a Cadillac Dealer Council member, is a born leader. She leads her staff to leverage exclusive captive benefits, drive vehicle sales and establish her dealership in the DFW luxury market. When it comes to customer retention, Jacquelin values “the relationship that a captive provides.”
Watch Jacquelin's Story
Episode 31: Andy Guelcher
The relationship between Mohawk Chevrolet President Andy Guelcher and GMF is one that was forged in fire. From ensuring his customers stayed safe during the uncertainty of the pandemic to preparing for the coming EV future, GMF has supported Andy as he guides his dealership toward a profitable future while preparing for change.
Watch Andy's Story