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Episode 20: Dividends Evolution

You can call Will Churchill an early adopter. His dealership, Frank Kent Cadillac in Fort Worth, Texas, has been floorplanned with GM Financial since 2014. Today, it’s one of the first dealerships in the country to complete the new Cadillac brand enhancements.

Despite the major changes to the automotive business recently, Will is excited about how the evolution of GMF has GM dealers set up for success:

  1. Dealer Dividends® keeps evolving based on dealer feedback.
    Will witnessed the “birth” of Dealer Dividends and, as a member of GMF’s dealer advisory council, has given GMF feedback on every enhancement along the way.

    “The fact that we’re on [version] 5.0 shows that the program is moving in the right direction.”
  2. Dealerships offer value over vending machine brands.
    While there are brands offering a purely online buying experience, Will believes in the value of people and relationships.

    “Dealerships are the difference. Dealerships are the humans. When you have an issue, you end up back at the dealership. That’s where I think the dealers really bring the differentiator into this model.”
  3. Technology is transforming the customer experience.
    Customer expectations keep accelerating, and Will is excited about how GMF is evolving to meet the needs of current and future customers.

    “The thing that excites me most about what I see coming down the GMF pipeline is the true assistance of helping get the car purchase facilitated online in a seamless manner for the customer.”

Talk to your GMF Rep to make sure you’re accessing all the benefits of flooring with the captive.

Secret Sauce Episode 20: Dividends Evolution

Episode 20: Dividends Evolution

Will Churchill, Principal of Frank Kent Cadillac, doesn’t worry about competing with vending machine brands. Watch this longtime GM Financial floorplan dealer explain why dealerships make a difference and the role GMF plays in his store’s success. “It is never stagnant. That lets me know I have picked the right partnership.”

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Charles Winton went from being an accountant to an owner principal and a three-time Dealer of the Year. Watch the president of Estero Bay Chevrolet explain what attracted him to the “level playing field” in the automotive business, and how watching GM Financial continue to improve and adapt led to his decision to move his floorplan relationship to the captive.

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