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Send lead generation into overdrive with our new Dealer Direct Mail Program

Published Dec. 2016

Send lead generation into overdrive with our new Dealer Direct Mail Program

Rev up your lead-generation routine. There's a smarter way to sell more vehicles. Continuing our promise to help you achieve more, we're driving quality leads directly to your dealership with our GM Financial Dealer Direct Mail program.

Pre-qualified lead generation now yours.

With the goal of driving leads directly to your dealership, we target and pre-qualify customers in your area. Mailers are sent referencing your dealership and informing these prospective buyers of their pre-qualification status. They are instructed to call an automated toll-free line, which reveals their pre-qualification amount. Once customers call, leads are instantly sent to your dealership's CRM tool so that you can follow up, get customers into your dealership, and ultimately into a vehicle.

Tell me more.

OK, you're right. There's a little more to it than that, but that's on us, not you. We handle all of the backend work, saving your dealership time and money.

In short, prospects are randomly selected from a radius around your dealership based on credit criteria from the bureaus. For urban areas, we usually select from just a few miles out. Rural areas may pull from a larger radius, but it's important to us that your potential customers are never more than 30 minutes from you.

To increase your probability of closing the deal, leads come from customers who fit these basic criterion:

  • 515-700 FICO score
  • Auto financing with at least 30 months paid through
  • If no auto financing is present, the prospect must have paid a vehicle off within the last 12 months

The numbers speak for themselves.

Check out the success some dealers have had using our direct mail program:

  • A Chevrolet dealer in Central Texas sold 27 cars (19 new, 8 used) from 3,600 mail pieces
  • A Chevrolet dealer in Central Michigan sold 20 cars (13 new, 7 used) from 2,700 mail pieces
  • A Chevrolet dealer in East Texas sold 14 vehicles from 3,900 mail pieces
  • A Chevrolet dealer in the Atlanta area sold 32 cars from a 5,000 piece mailer
  • A Nevada Chevrolet dealer sold 21 cars from a 5,000 piece mailer
  • A South Texas Buick GMC dealer sold 16 cars from a 5,000 piece mailer
  • A Buick GMC dealer in the Memphis area sold 20 cars from a 5,000 piece mailer

I'm in. How do I sign up?

Let's talk about elevating your business. Contact your GM Financial Dealer Account Representative today to join our next direct mail cycle. When you sign up, you'll get:

  • First-class postage
  • 3,000 - 5,000 mailers at only $1.10 each
  • Instant lead notifications
  • Full-color letters
  • Pre-qualified local targeting
  • Interactive phone system
  • Scripts for lead follow-up

Don't delay - your next customer is closer than you think. Watch the video above to find out how the GM Financial Dealer Direct Mail Program will help your dealership reach a new level.

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