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Episode 4: Dealer Training

Published July 2019

Secret Sauce Series

Episode 4: Dealer Training

Equip your dealership with the training you need to engage your customers, confidently present all financing options and deliver a true consultative experience.

Whether it’s learning how to explain a lease in simple terms, present the benefits of leasing, or overcome objections, GM Financial’s experienced training team is here to prepare your staff to exceed customer expectations.

Ready to speed up your lease business? GM has an industry-leading 79% loyalty rate among current GM Financial lease customers1. Check out the benefits of our Lease Workshop and how it can help you and your team capitalize on this valuable market segment.

Become a lease expert

  • Learn the ins and outs of how a lease works
  • Build a quick and profitable process to generate customer interest in leasing
  • With confidence, help customers make informed choices and address concerns
  • Tips for building a successful, long-term, lease customer pipeline

Learn the benefits of leasing

  • Opportunity to a build a customer retention cycle
  • Leasing can mean newer vehicles, the possibility of lower monthly payments, and shorter terms helping you sell more and make more
  • Increase fixed operations profitability with a customer base that is typically under factory warranty
  • Additional profit opportunity when you ground and certify lease returns

Training how you need it

  • Book training at your dealership or off-site in coordination with multiple dealerships
  • Ideal for both dealers in heavy retail markets and those who want to sharpen their dealership’s leasing knowledge and process
  • Contact Dealer Training at 817-983-0765 or email DTD@gmfinancial.com to sign up

1Based on CY 2018 IHS Markit Lease Return to Market Manufacturer Loyalty. Data based on disposal methodology and GM custom segmentation in the U.S.

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