Episode 13: Simpler Dealer Dividends

Published September 2020

Secret Sauce Series

Episode 13: Simpler Dealer Dividends

“Quit leaving money on the table.” That’s the message to dealers from Mike Bowsher, dealer principal at Carl Black Automotive Group and chairman of the Chevrolet National Dealer Council.

His four stores are already seeing increases in frontend gross and sales after switching to GM Financial’s floorplan in July. His team is happier with the extra support they’re getting putting deals together.

The “game-changing done deal” for Mike was the newest Dealer Dividends® update where we’ve given you more flexibility on how you redeem your incentives, whether as benefits you pass on to customers or as cash to offset your floorplan cost.

In case you missed it, here are the highlights of the simpler Dealer Dividends program:

  1. More cash, fewer restrictions.
    All incentive payouts go directly to you, and you choose how to use them. We give you the control.

  2. Higher payouts once monthly.
    Earn up to $1,000 per contract and enjoy one easy monthly earning deposit.

  3. Simplified program.
    Benefit from two earning tiers and aligned new and used benchmarks.

If you’re not a floorplan dealer, talk to your rep about taking a test drive so you don’t leave money on the table.

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