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From Kyle Birch: Continuing our Momentum

From Kyle Birch: Continuing our Momentum

Published January 2017

As 2017 begins, we hope you and your dealership team had the opportunity to look back on your many achievements and successes from 2016. It was definitely another strong sales year, which puts you and GM Financial in the position of starting 2017 with incredible momentum. I could not be more excited about what the New Year has in store for all of us.

Kyle Birch

In 2016, we worked meticulously to earn your trust and business every day. We increased our focus on floorplan dealers through enhancements to Dealer Dividends and launched effective lead programs like the Online Credit Application, direct mail program and payoff leads to your BDC. By delivering enhancements to the customer experience with branded F&I envelopes and an improved web and mobile interface, we made significant strides to empower your dealerships for sustained success.

Additionally, our eContracting, The Right TRAC lease option for commercial customers, and our Summer and Winter Lanes remarketing programs all helped further solidify the value of having a captive lender to support you and your customers.

This year looks to be even more promising. We’re rewarding your loyalty like never before, and we’re putting the customer at the center of everything we do by developing many more tools and enhancements to give them a remarkable experience.

Happy New Year to you and your entire dealership team from all of us at GM Financial. We’re excited to continue serving you in 2017. If you are attending the NADA100 Convention and Expo this year in New Orleans, please be sure to stop by and see us in the General Motors booth to learn how we can sweeten the deals for you and your customers.

Sincerely,

Kyle Birch
Chief Operating Officer, North America
GM Financial

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