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Increased efficiency for Chevrolet and Cadillac dealers

Increased efficiency for Chevrolet and Cadillac dealers

Published October 2017

Earlier this year, we announced a new strategic alignment that illustrates our investment in dealer service and commitment to our dealerships.

As we implement these changes, our alignment with GM also continues to grow with a new VP of Business Operations role that has been created to support the Chevrolet and Cadillac brands. David Carlsen will support Chevrolet from Detroit, and Adam Weber will assist Cadillac from New York City.

Carlsen and Weber’s primary responsibility as the interface between GM Financial and the sales and marketing offices for their respective brands will be the communication, coordination and implementation of shared strategic sales initiatives that will promote sales growth, dealer satisfaction and dealer profitability.

“Having the ability to work daily on the same floor with the Chevrolet Leadership Team brings a great amount of collaboration and visibility into how GM Financial can further integrate with the Chevrolet brand,” Carlsen said. “More specifically, we have the ability to work closely in rolling out incentives and products that benefit the dealer, customer, Chevrolet and GM Financial.”

By having GM Financial representation align directly with the Chevrolet and Cadillac leadership teams, we will be able to quickly identify opportunities and create real-time solutions. 

"We look forward to better alignment with GM Financial and Dave residing in our daily operations,” said Brian Sweeney, U.S. Vice President of Chevrolet. “His operational experience will add value as we grow the business for Chevrolet and our dealers."

Prior to these new roles, dealers may have received visits from any of our brand representatives on a given day, but a more consistent experience was needed for our dealers. This new approach allows a GM Financial employee to be inside the Chevrolet and Cadillac businesses, providing a more streamlined and consistent experience for our dealers.

“This new position is about creating innovative and profitable ways to give Cadillac and the dealer body the competitive edge it needs to compete and win in the luxury automotive space,” Weber said. “This role will collaborate closely with Cadillac leadership to help build strong and attractive new car programs that help gain market share, as well as to create programs that drive Certified Pre-Owned vehicle sales. Additionally, we will focus heavily on the remarketing side of the business to ensure we are protecting residual values for Cadillac and the dealer body.”

As we continue our evolution into a dynamic captive, this alignment is a powerful combination and illustrates our strong and continual commitment to help our dealers realize the potential of their profitability opportunities.

To learn more about our strategic alignment with GM, visit GMFinancial.com/wegotthis.

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