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By Kyle Birch: Looking Forward to the Future

By Kyle Birch: Looking Forward to the Future

Published January 2018

With 2017 in the rearview mirror, we at GM Financial hope you and your dealership have enjoyed a strong year with many successes. It was a great year for the GM Financial family, which puts us in fantastic position going into 2018.

Kyle Birch

In 2017, we continued to work to earn your trust and business each day. We enjoyed the first full year of our revamped Dealer Dividends® program, resulting in almost $80 million of earned rewards since the program's inception in April 2015. Our Commercial Vehicle Lending business achieved 65% year-over-year line of credit growth, and 53% year-over-year total acquisition growth in 2017. We were also humbled to see GM has an industry-leading 79% loyalty rate among current GM Financial lease customers, and an industry-leading 67% loyalty rate among current GM Financial APR customers.*

Additionally, we’ve supplied more than 1 million leads from multiple sources into dealers’ CRM system to help increase customer satisfaction and loyalty while providing incremental sales, including more than 185,000 lease return leads, 210,000 equity leads, 38,000 online credit application leads, and close to 400,000 customer payoff leads.

Over the last year, we’ve dedicated ourselves to improving the experience for our floorplan dealers. In 2017, we expanded to almost 1,000 North American floorplan dealers, encompassing over 20% of our GM dealers in the U.S. We’ve significantly grown our remarketing team by adding additional Remarketing Signature Service team members and Product Specialists to better support GM dealers on-demand. We’ve supported dealers with specific programs to incentivize their purchases including a 30-day interest-free option on Off-Lease purchases made on GMF DealerSource, and waived eligible excess wear and use fees.

We are enthusiastically looking forward to 2018 and integrated innovations, including some exciting enhancements to be announced soon.

The steps we made in 2017 to help your business continue to thrive would not have been possible without the support from our valued GM dealer family. On behalf of GM Financial’s entire Dealer Services team, thank you for your continued commitment, and we wish you a prosperous 2018.


Kyle Birch
Executive Vice President and
Chief Operating Officer, North America

*Based on IHS Markit Lease and Retail Return to Market Manufacturer Loyalty data in the U.S. of General Motors vehicles, during the 12-month time period of January – December 2016.

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