“It’s been extremely profitable for us.” That’s how Pat Denson, managing partner at Estero Bay Chevrolet, describes the impact of switching to GMF’s floorplan. Now that the dealership has been flooring with GMF for a year, Pat shares how it has impacted Estero Bay’s bottom line.
“The Test Drive was an awesome idea,” says Pat. “They gave us a free trial to see how it worked, and I was very impressed.” Right away he noticed that funding was quicker, and loan and lease volumes with GMF went up.
As a GMF floorplan dealership, Estero Bay Chevrolet earns Dealer Dividends® for obtaining benchmarks. With today’s lower inventories and floorplan expenses, those Dealer Dividends are going straight to the dealership’s bottom line.
The GMF floorplan relationship is focused on profitability for the short and long term. As Pat puts it: “Having a good month is a beautiful thing. Having a good 10 years is better.”
Episode 21: Unlimited Earnings
Jim Hudson Buick GMC Cadillac has been operating in Columbia, South Carolina, for decades, so Keith Hudson has seen the transition over the years to a true captive in GMF. He made the decision to switch to GMF floorplan three years ago because “it was everything that they said it would be and even more. It’s exceeded my expectation.”
Will Churchill, Principal of Frank Kent Cadillac, doesn’t worry about competing with vending machine brands. Watch this longtime GM Financial floorplan dealer explain why dealerships make a difference and the role GMF plays in his store’s success. “It is never stagnant. That lets me know I have picked the right partnership.”