When Brad Brotherton, Owner of Brotherton Cadillac in Seattle, started looking into how to evolve his growing franchises, he leaned on GMF. A floorplan dealer since 2019, Brad saw an opportunity to leverage GMF’s lease offerings to compete in today’s rate environment.
Jacob Soares, President of Victorville Chevrolet, wanted to expand his small-town dealership's revenue stream to compete with neighboring LA dealerships. When he acquired the store in 2019, Jacob began taking advantage of the programs and products available with GMF to shift his business strategy to kick-start more car sales.
Will Cumming, Owner Principal at Cumming Chevrolet in San Diego, has been floorplanned with GMF since shortly after he took over operations in 2018. In six years, he’s doubled monthly sales, attained 100% RSI effectiveness and started a lease program to generate a used car pipeline. And he hits Dealer Dividends Platinum tier every month.