Charles Winton went from being an accountant to an owner principal and a three-time Dealer of the Year. Watch the president of Estero Bay Chevrolet explain what attracted him to the “level playing field” in the automotive business, and how watching GM Financial continue to improve and adapt led to his decision to move his floorplan relationship to the captive.
It was no gamble for Findlay Chevrolet in Las Vegas: “Once we switched our flooring, sales started soaring,” says Doug Fleming, General Manager at a 2020 Chevy Dealership of the Year. Watch Doug explain how a floorplan Test Drive and floorplan switch in 2018 helped his team earn incremental sales.
Getting everyone in a dealership on board with a new captive has its challenges. But Mike Caposio, owner of Rotolo Chevrolet in Fontana, California, remembers the day his finance director told him, “You’re not going to believe this, but GM Financial is better than our previous captive.” See why Mike knew it was all going to work out.