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Episode 27: Mike Alford,

As he finishes his term as the 2022 NADA Chairman, Mike Alford, President of Marine Chevrolet in Jacksonville, North Carolina, reflects on his experiences with GMF and looks toward a bright future amid economic uncertainty: “I want to be with my captive during that journey.”

  1. Uncertain Times

    When times get tough, it can be hard to find people in your corner. During economic unpredictability, Mike has found that banks can often have “selective amnesia” and are more interested in pulling out of bad situations than preserving strong relationships with their dealers.

    Mike has been able to withstand market volatility and economic pressures over the years due in part to his steadfast commitment to working closely with GMF. Mike’s experience with banks made him realize “a captive has a different set of imperatives,” and GMF “keeps their dealers strong and vibrant and able to meet the needs of the customer.”
  2. Cornering the Market

    Building community ties is an important part of every dealer’s job. “You have to be a big part of your community, you have to understand the nuances of your community and you have to work together with your business partners to make sure that they understand.”

    Mike’s stomping ground is certainly a unique place. His dealership’s name, Marine Chevrolet, isn’t for show – Jacksonville is a major military hub with a strong Marine presence. Over the years, Mike has found the perfect place for his dealership in his neck of the woods, working with GMF to fulfill customer needs and capitalize on buying military paper in Jacksonville’s niche market.
  3. A Look to the Future

    Nobody can predict the future with complete certainty, but current economic trends are making many dealers brace for a downturn. When looking ahead, Mike emphasizes the importance of a strong connection between dealer and captive, confidently stating that he thinks “GMF is positioned exceptionally well for what may be ahead."

    “They push us, and we push them. I like that tension. It's a good, healthy, open and honest, productive relationship. To date, it’s been phenomenal, and I’m just looking forward to seeing where we go next.”
Secret Sauce Episode 30

Episode 30: Mark Hadfield

Mark Hadfield has been in the business long enough to know which way the wind blows, and he’s worked alongside GMF to perfect his customer retention system and ensure his team is ready to secure any customer who walks into his showroom. Watch Mark explain how floorplanning with GMF has helped him rise above competitors.

Watch Mark's Story
Secret Sauce Episode 29

Episode 29: Dan Broderick

Los Angeles is a notoriously difficult market, but Dan Broderick’s Cadillac of Beverly Hills has succeeded in making its mark landing at the top in regional performance. Find out how Dan's dealership continues to grow steadily with GMF's support despite stiff competition from other nearby luxury makes vying for the same customer base.

Watch Dan's Story
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