gmf-dealer|us|en|dealer-insider|articles|secret-sauce-episode-27 en_us en-us
Back to top

Episode 27: Mike Alford

As he finishes his term as the 2022 NADA Chairman, Mike Alford, President of Marine Chevrolet in Jacksonville, North Carolina, reflects on his experiences with GMF and looks toward a bright future amid economic uncertainty: “I want to be with my captive during that journey.”

  1. Uncertain Times

    When times get tough, it can be hard to find people in your corner. During economic unpredictability, Mike has found that banks can often have “selective amnesia” and are more interested in pulling out of bad situations than preserving strong relationships with their dealers.

    Mike has been able to withstand market volatility and economic pressures over the years due in part to his steadfast commitment to working closely with GMF. Mike’s experience with banks made him realize “a captive has a different set of imperatives,” and GMF “keeps their dealers strong and vibrant and able to meet the needs of the customer.”
  2. Cornering the Market

    Building community ties is an important part of every dealer’s job. “You have to be a big part of your community, you have to understand the nuances of your community and you have to work together with your business partners to make sure that they understand.”

    Mike’s stomping ground is certainly a unique place. His dealership’s name, Marine Chevrolet, isn’t for show – Jacksonville is a major military hub with a strong Marine presence. Over the years, Mike has found the perfect place for his dealership in his neck of the woods, working with GMF to fulfill customer needs and capitalize on buying military paper in Jacksonville’s niche market.
  3. A Look to the Future

    Nobody can predict the future with complete certainty, but current economic trends are making many dealers brace for a downturn. When looking ahead, Mike emphasizes the importance of a strong connection between dealer and captive, confidently stating that he thinks “GMF is positioned exceptionally well for what may be ahead."

    “They push us, and we push them. I like that tension. It's a good, healthy, open and honest, productive relationship. To date, it’s been phenomenal, and I’m just looking forward to seeing where we go next.”
Dealer Insider Episode 35

Episode 35: Jacob Soares

Jacob Soares, President of Victorville Chevrolet, wanted to expand his small-town dealership's revenue stream to compete with neighboring LA dealerships. When he acquired the store in 2019, Jacob began taking advantage of the programs and products available with GMF to shift his business strategy to kick-start more car sales.

Watch Jacob's Story
Dealer Insider Episode 34

Episode 34: Will Cumming

Will Cumming, Owner Principal at Cumming Chevrolet in San Diego, has been floorplanned with GMF since shortly after he took over operations in 2018. In six years, he’s doubled monthly sales, attained 100% RSI effectiveness and started a lease program to generate a used car pipeline. And he hits Dealer Dividends Platinum tier every month.

Watch Will's Story
/content/gmf-dealer/en_us/dealer-insider/articles/secret-sauce-episode-27/jcr:content true https://www.buick.com https://www.cadillac.com https://www.chevrolet.com https://www.gmc.com /en-us/resources/lease-end/get-going.html /en-us/resources/lease-end/get-inspected.html /en-us/resources/lease-end/get-started.html /en-us/resources/lease-end.html