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Dealer Dividends®

Dealer Dividends is more than just a loyalty rewards program; it’s a strategic approach to enhance profitability and performance at your dealership by reinvesting what you earn.

  • Earn Dealer Dividends when you use GM Financial for standard APR deals on new or used Chevrolet, Buick, GMC or Cadillac contracts.
  • Get simpler payouts and scale with your earning tier.
  • Fewer restrictions on usage means more cash payouts for your dealership.
  • Redeem toward retail and lease support to help close a deal.

Dealer training

Check out our options and schedule your training today. 


Remote Selling: Red Flag and Identity Theft Awareness

  • Recognize red flags that could save your dealership thousands of dollars.
  • Format: One-hour session


Lease Training

  • Gain in-depth knowledge on leasing benefits, basics and processes.
  • Format: Two one-hour sessions

Credit Awareness & Risk Training (CART)

  • Discover how you can maximize profits and put more customers in cars.
  • Format: Virtual and in-person.


GMF Connect Approval Center Demo

  • See how GMF Connect Approval Center helps you pinpoint the best deal for your customers using live deals from your store.
  • Format: One-hour session

GMF Connect Approval Center

Spend less time on the phone with your Credit Analyst and more time closing deals with the GMF Connect Approval Center.

  • Stack GM incentives and rebates easily and redeem Dealer Dividends.
  • Compare multiple deal structures, including lease.
  • Adjust deal options quickly with instant updates, including frontend and backend.
  • Real-time inventory to structure deals based on what’s on the lot.
  • Prepare multiple offers across vehicle types without making a phone call.

Conquest and retention tools

Quality leads

We delivered more than 3.2 million leads to GM dealerships in 2021. Leverage the insights we provide and invite your customers to explore current programs and incentives on newer models.

  • We push 11 types of leads directly to your CRM.
  • Nearly 479,000 vehicles were sold in 2021 as a result of leads we delivered to GM dealers.
  • Top BDCs combine airtight processes for working with customers with defined roles and responsibilities for every contact.

Prequalified direct mail

Leverage our Prequalified Dealer Direct Mail program to target subprime customers near your dealership with exclusive APR offers.

  • Our prequalified dealer direct mail campaign targets competitive prospects in your area and is powered through analytics, insights and touch points.
  • Send qualified customers special offers to get them into your store.
  • We send leads to your CRM; you close the deal. It’s that simple.
  • We sent more than 5 million prequalified direct mail pieces in 2019 which resulted in 80,000 leads and thousands of vehicles sold.

Contact your GM Financial rep to join the direct mail program.

Online credit applications

Your customers can walk into the store with pre-qualified financing. Help them save time while providing a more seamless experience at your dealership.

  • Online credit app is available via your dealership’s website provider, or customers can apply on or on a GM brand site.
  • 27% of approved online credit application leads buy or lease a new or used GM vehicle.
  • Simply resubmit the original customer application your dealership receives through RouteOne or Dealertrack with a few specific vehicle details.

Contact your dealership website provider to install our online credit application.

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