Conquest and retention tools
We delivered more than 2 million leads to GM dealerships in 2019. Leverage the insights we provide and invite your customers to explore current programs and incentives on newer models.
- We push 10 types of leads directly to your CRM.
- Nearly 500,000 vehicles were sold in 2019 as a result of leads we delivered to GM dealers.
- Top BDCs combine airtight processes for working with customers with defined roles and responsibilities for every contact.
We lead customers back to your dealership with personalized vehicle and service offers every time they use the GM Financial Mobile app or log in to MyAccount. When we earn customers for life, so do you.
- Our prequalified dealer direct mail campaign targets competitive prospects in your area and is powered through analytics, insights and touch points.
- We sent more than 5 million prequalified direct mail pieces in 2019 which resulted in 80,000 leads and thousands of vehicles sold.
Contact your GM Financial rep to join the direct mail program.
Online credit applications
Your customers can walk into the store with pre-qualified financing. Help them save time while providing a more seamless experience at your dealership.
- OCA is available via your dealership’s website provider, or customers can apply on gmfinancial.com or on a GM brand site.
- 27% of approved online credit application leads buy or lease a new or used GM vehicle.
- Simply resubmit the original customer application your dealership receives through Dealertrack or RouteOne with a few specific vehicle details.
Contact your dealership website provider to install our online credit application.