As the only captive to utilize the NADA Dealer Survey, it’s GMF’s mission to listen to dealer feedback. Owners and general managers receive the survey from "NADA Chairman" quarterly and, unlike similar surveys, ours only takes about four minutes to complete. This issue of Dealer Insider features three perspectives about how we use the results to help dealers navigate changing market conditions.
John Love, Owner of Bob Johnson Auto Group in Rochester, New York, and member of the GMF Dealer Advisory Board, bought his first dealership in 2001, growing to 23 locations today. Switching to GMF for his floorplan in 2020 helped John take advantage of GMF’s rich benefits like Dealer Dividends® to help with profitability and to support his dealerships’ massive growth.
When Brad Brotherton, Owner of Brotherton Cadillac in Seattle, started looking into how to evolve his growing franchises, he leaned on GMF. A floorplan dealer since 2019, Brad saw an opportunity to leverage GMF’s lease offerings to compete in today’s rate environment.