Episode 24: Strategic Growth
07/01/2022 / Dealer Insider
Ryan LaFontaine, the owner of LaFontaine Cadillac Buick GMC outside Detroit, knows that investing in relationships is crucial for business growth. And his relationship with GMF, which started in 2015 when he came on board as a floorplan dealer, has become an integral part of his strategy for growing and getting better.
Ryan shares some ways GMF supports his team:
- Achieving goals
Ryan’s “real conversations” with GMF over the years have developed trust and given Ryan confidence to bring additional dealerships on board with GMF.
“I can see you care that we succeed,” he says. “You cared about my family and my employees because the decisions weren’t just based on a financial standpoint or a rate standpoint but how can we help each other grow?” - Adapting to change
Ryan sees GMF‘s willingness to adjust dealer programs based on the current environment as a benefit to his business.
“You saw that need for used cars, not just today, you saw it two years ago. And you came up with programs for used cars and programs for new cars, and I love the collaboration and the proactive approach.” - Customized solutions
There are always challenges to overcome with a buy-sell, but GMF’s personalized approach and knowledge of Ryan’s business led to a successful outcome.
“One of the stores we bought didn’t sell many used cars. But my business model only works on being able to sell used cars. GMF could have said, ‘We’re going to do this deal based on the turn rate of that dealership’, which you typically do. Instead, you understood my business model and looked outside the box to solve that for us.”
Talk with your Rep about how GMF can help support your dealership’s growth.
Episode 37: John Love
John Love, Owner of Bob Johnson Auto Group in Rochester, New York, and member of the GMF Dealer Advisory Board, bought his first dealership in 2001, growing to 23 locations today. Switching to GMF for his floorplan in 2020 helped John take advantage of GMF’s rich benefits like Dealer Dividends® to help with profitability and to support his dealerships’ massive growth.
Watch John's Story
Episode 36: Brad Brotherton
When Brad Brotherton, Owner of Brotherton Cadillac in Seattle, started looking into how to evolve his growing franchises, he leaned on GMF. A floorplan dealer since 2019, Brad saw an opportunity to leverage GMF’s lease offerings to compete in today’s rate environment.
Watch Brad's Story